The Science of Philanthropy Initiative (SPI) Annual Conference 2013 brought together researchers and practitioners to discuss how research can be used to inform and transform the practice of fundraising. To achieve this goal, the conference provided an opportunity for researchers and philanthropy professionals to network and discuss partnerships that allowed everyone to learn and study together.
Several researcher and practitioner panel discussions were planned, including a keynote panel hosted by Brian Mullaney and John List. Researchers shared the findings of new research during Tracks 1 and 2 on Friday and Saturday, answering questions such as:
- What is the role of social image on charitable giving?
- How to frame "the ask" to increase donations?
- What is the impact of goals on amount raised?
- How can charitable auctions be used as an effective fundraising tool?
Researchers also presented case studies on using Facebook messaging to drive friends to donate, using psychology to encourage volunteerism, and using new techniques for fundraising in the workplace.
Complete conference details are available here.