Trust and the Differential Influence of Human and Anthropomorphized Spokespersons

Trust and the Differential Influence of Human and Anthropomorphized Spokespersons

 
Consumer decision-making expert Ann McGill wanted to know: for what sort of person is a talking muffin more persuasive than an actual human spokesperson? Her findings suggest that it boils down whether or not we tend to trust other people.
 
Videos referenced in lecture:
 
This video is part of our Economics Amplified podcast series.

 

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