Linnea Gandhi is the founder of BehavioralSight, a boutique advisory helping businesses integrate insights and methodologies from behavioral science into their research and decision-making processes. She also coaches individual leaders on ways to reduce error in their own everyday decisions. Prior, she was Managing Director of TGG Group—where she collaborated with leading psychologists to develop behaviorally-informed tools and experiments for various clients in financial services, human resources, and healthcare—and was a consultant for the Boston Consulting Group. With published works in Harvard Business Review, Gandhi has written and spoken about topics such as noise in decision-making, nudging strategies, and experimentation in business.
Across “Managerial Decision Making” and “Choice Architecture in Practice,” Gandhi aims to teach students to understand and design for the nature, causes, and implications of human decision-making patterns in real-world settings.
Gandhi earned an AB in Social Studies (Psych and Phil) from Harvard University, and an MBA from Chicago Booth with concentrations in managerial and organizational behavior and statistics. She has also trained at various improvisational theater schools, including The Second City, The IO, and The Annoyance in Chicago.