Jean-Pierre Dubé is the Sigmund E. Edelstone Professor of Marketing at the University of Chicago Booth School of Business. Professor Dubé is also director of the Kilts Center for Marketing at the Booth School and a Research Associate at the National Bureau of Economic Research. From 2008-2010, he was a research consultant for the Yahoo! Microeconomics Research group. His research interests include empirical quantitative marketing and empirical industrial organization, with specific interests in pricing, advertising,...