John McKinney is an Adjunct Assistant Professor of Marketing who teaches Marketing Strategy. In addition to teaching, he is a partner at UpwardTrend, Inc., a firm that helps clients manage growth issues in turn-around situations, start-ups or new product introductions as well as managing product portfolio issues. He also owns 1st StartUP, a platform for providing course materials and tools for entrepreneurship classes. McKinney has past experience at Booth as a Marketing Instructor in the...