We partnered with Alaska’s Pick.Click.Give. Charitable Contributions Program to implement a statewide natural field experiment with 540,000 Alaskans designed to explore whether targeted appeals emphasizing donor benefits through warm glow impact donations. Results highlight the relative import of appeals to self. Individuals who received such an appeal were 4.5 percent more likely to give and gave 20 percent more than counterparts in the control group. Yet, a message that instead appealed to recipient benefits had no effect on average donations relative to the control group. We also find evidence of long-run effects of warm glow appeals in the subsequent year.

More Research From These Scholars

BFI Working Paper Aug 19, 2020

The $100 Million Nudge: Increasing Tax Compliance of Businesses and the Self-Employed using a Natural Field Experiment

Justin E. Holz, John List, Alejandro Zentner, Marvin Cardoza, Joaquin Zentner
Topics:  Fiscal Studies
BFI Working Paper Apr 30, 2019

Measuring Success in Education: The Role of Effort on the Test Itself

John List, Uri Gneezy, Jeffrey A. Livingston, Xiangdong Qin, Sally Sadoff, Yang Xu
Topics:  Early Childhood Education
BFI Working Paper Oct 21, 2019

Design and Analysis of Cluster-Randomized Field Experiments in Panel Data Settings

Bharat K. Chandar, Ali Hortaçsu, John List, Ian Muir, Jeffrey M. Wooldridge
Topics:  Employment & Wages