Scholars / UChicago Scholar
Pradeep K. Chintagunta
Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing, Booth School of Business
Pradeep K. Chintagunta is interested in empirically studying consumer, agent and firm behavior. He has studied packaged goods, pharmaceutical, technology and online markets to answer questions related to pricing, advertising and channels of distribution. More recently, he has started working in “development marketing” – studying the role of marketing in economic development. “I am interested in studying how marketing practices can impact small businesses and entrepreneurial enterprises in emerging economies and how we can leverage...