What happens when foreign multinationals move into a country with deep-seated cultural norms that differ from their home country? Economists have long noted the effects on local labor markets when foreign companies hire domestic workers, but little is understood about the behavior of foreign multinationals seeking employees in cultural settings highly distinct from their own. What is the role of these differing cultural norms in explaining foreign firm behavior? 

To answer this question, the authors analyze the behavior of multinational firms and workers in Saudi Arabia, a country with historically sizable foreign direct investment (FDI), despite its lack of incentives to particularly draw FDI relative to other countries in the region, and a country with conservative norms related to religion and gender that are reflected in business activities and that affect labor supply. The authors use a novel employer-employee matched dataset of Saudi firms in the private sector that unifies both employer-employee matched data and foreign ownership information for the private sector in Saudi Arabia, to find the following:

  • Foreign firms on average become larger in employment size and offer higher wages relative to domestic firms. 
  • Foreign firms, relative to domestic firms in the same industry, hire a larger share of Saudi workers. 
  • However, there is no significant difference in female share even though most foreign firms come from countries with higher female labor force participation (FLFP) rates.

Regarding wages, the authors find:

  • Foreign firms pay a premium of 9% for Saudi workers and 16% for non-Saudi workers. 
  • Premiums are slightly higher for high-wage Saudis but slightly lower for high-wage
    non-Saudis. 
  • Notably, premiums for non-Saudis are higher than those for Saudis regardless of the wage group to which they belong. 

Combined with the results in worker shares, the authors document that foreign firms pay a lower premium to Saudis while hiring a larger share of them. These results contrast with past research on foreign firm effects, which has found a positive correlation between relative wage and relative labor: more productive foreign firms pay a higher premium to high-skill workers and hire a larger share of them relative to domestic firms.

The authors rationalize these results using a simple model in which foreign and domestic firms differ in their productivity levels and amenities offered to each type of worker. The authors emphasize amenities to be the non-wage job characteristics that are influenced by deep-seated cultural norms, such as gender-segregated workplaces for both men and women workers and flexible work schedules during daily prayer, Muslim holidays, and fasting season. The authors find that amenities are important in understanding foreign firms’ wage setting and worker hiring decisions in settings with differing deep-seated cultural norms.

More on this topic

Podcasts episode·Oct 21, 2025

Moving to Opportunity: Together?

Tess Vigeland and Matthew Notowidigdo
When couples move for work, whose career takes the hit? UChicago economist Matt Notowidigdo discusses research showing that when heterosexual couples relocate, men’s incomes increase by 10-15% while women’s earnings barely budge, generating earnings gaps that last for years. Plus,...
Topics: Employment & Wages
Research Briefs·May 13, 2025

Interactive Research Brief: Measuring the Characteristics and Employment Dynamics of U.S. Inventors

Ufuk Akcigit and Nathan Goldschlag
Innovation is a key driver of economic growth, and understanding the conditions that lead people to invent new technologies can help reduce inequality between groups as well as help spur growth overall. This project aims to facilitate such efforts using...
Topics: Employment & Wages
Research Briefs·Oct 2, 2024

Moving to Opportunity, Together

Seema Jayachandran, Lea Nassal, Matthew Notowidigdo, Marie Paul, Heather Sarsons, and Elin Sundberg
When heterosexual couples in Germany and Sweden relocate, men’s earnings increase by 5-10%, while women’s do not change. Couples are more likely to relocate when the man, rather than the woman, is laid off. These gaps appear at least in...
Topics: Employment & Wages